MOVING VIDEOS DESIGNED TO MOVE YOUR MESSAGE FORWARD
The opportunities are endless! Discover all VM Creative can do for you.
At VM Creative, we use existing video and image assets to create short, powerful music videos, mini-documentaries, company branding stories, client testimonials, and more that highlight your stories.
So, let’s inject your unique story into today’s cultural marketing trends, connect with your target audience and drive your purpose in “reel” time!
Company Branding Videos
Your business is unique, and so is its story. You need a definitive storyboard to bring out your distinct voice, service, product, and culture that will resonate with your viewers and be easily shared. Working with VM Creative will ensure you have a professional video, and your audience connects with your brand’s message within seconds.
Explainer & Training Videos
Quick and to the point, explainer videos allow you to talk directly to the customer to explain just what your company does — they can even focus on a specific product or service you provide. Explainer videos are designed to demonstrate a consumer problem, present yourself as the solution, then dive into the features and benefits of what your product or service entails. Training videos are a great way to drive company culture. Customer service excellence, employee engagement, management and leadership, diversity and inclusion, effective communication, sales strategies, and more—the desired content is massive!
Testimonial Videos
Highlight your best customers telling the world why they trust you more than your competitors. An innovative testimonial video uses psychology to connect and convert. Featuring the who, why, and how the outcome has created impact always attracts the right customers. Word-of-mouth testimonials are like gold; just ask anyone that’s partnered with VM Creative to create a Client Testimonial Video. If you’re looking to shine a light on why clients love doing business with you through testimonials to build trust with prospects, you’re in the right place. Working with VM Creative will put your best clients in the spotlight so they can tell the world why they trust you to bring the results they seek.
Educational Content Videos
Educational content videos are both informative and designed to be shared. Regardless of your company’s industry, these videos demonstrate that you are the expert customers have been looking for. They can look wildly different from execution to execution, like showing how a unique product is made or showcasing new industry trends. These are also popular for use in eLearning online platforms.
Not sure where to start? Take a look at your FAQ site to see what people look up the most. Regardless of the topic, educational content videos by VM Creative are the most effective when viewed by customers early in their purchase cycle or drive home a point in an online learning platform, and they really help generate engagement on social media.
Narrative Music Videos
Want to get your music out there for the masses to hear and see your talent? Narrative-based music videos are powerful because they are so authentic! These are much different from performance-based videos because they resonate more deeply with viewers. They are oriented around a story, adopting a more documentary style. Film clips are chronologically arranged, laying out the lyrics in a storytelling manner.
Social Media Videos
Social media remains a dominant force in modern communications, and social media videos can help organizations like yours in various ways. Unlike other videos put together by VM Creative, social media videos are bound by a specific purpose. They can be testimonials, educational, company stories, behind-the-scenes … anything, really. The common bond that holds them together is the particular formatting and optimization used for individual social media platforms.
A great thing about social media videos is the engagement factor. You and your audience can directly communicate with each other in this forum. What’s more, they are shareable. Studies show that videos on social media generate 1,200% (no, that’s not a typo) more shares than all text and image content combined, making them a truly powerful addition to your marketing strategy.
Branded Video Concepts
Sometimes, you must push your company into the background to allow a specific message to shine through, and concept video content does just that. Generally, less than a minute long, branded video concepts aren’t designed to sell anything; rather, the videos generate an emotional response within the viewers, further connecting them to your brand, vision, and story.
Used to entertain or educate, branded video concepts from VM Creative are a great fit with social media, grabbing the eyes of existing and potential customers. And because you’re not trying to sell anything, you’re doing your brand identity a world of good.
